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Tata Africa manufactures
and markets a number of high-quality products and services,
keeping the specific requirements of the African people
and market in mind. Its products, sourced from Tata
companies in India or manufactured locally through subsidiaries
and joint ventures, are created in line with global
quality standards and span all the major sectors of
the African market. Given below is a listing of Tata
Africa's product portfolio.
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Automotive |
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Tata Africa has
a strong and growing presence in Africa's automobile
sector. Given below is a list of the Tata Motors
vehicles available: |
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Indica
Launched in South Africa in December 2004, the
Indica has set the record for the most successful
car launched in the country. Indica cars are available
through dealerships of Accordion Investment and
Tata Automobile Corporation (SA).
Indica features:
- Collapsible steering column
- Side-impact beam
- Energy-absorbing crumple
zones in the front
- Anti-submarine seats
- Child-safety locks on rear
doors
- Laminated front and rear
windshield glass
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Telcoline
An all-terrain vehicle suitable for both commercial
and private use, it has been exported to countries
such as Italy, Spain, Switzerland, the UK, Hungary,
Greece, Portugal, Turkey, and Malta. The model meets
Euro III norms and was designed after extensive
market feedback. The range is available in both
single cab and crew cab versions.
Telcoline features:
- Water-cooled, indirect injection, turbo-charged,
intercooled diesel engine
- Power steering
- Vaccum-assisted independent hydraulic brakes
on front and rear
- All steel, non-integrated load body
- Hydraulic, double-acting telescopic-type shock
absorbers
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Tata Novus
The new range of Tata Daewoo tippers and tractors
is now available at Tata Automobile Corporation
(SA) dealerships. The Novus range of heavy commercial
vehicles is powered by 300 PS engines and will
have advanced telematics technology for vehicle
tracking and vehicle performance monitoring.
Novus features:
- 300 PS, 8.3 litre, 6-cylinder turbo-charged
intercooled Cummins diesel engine
- Stylish, ergonomically designed, air-conditioned
cabin
- 'TRAK i.t' Vehicle Locater — GPS system
for vehicle tracking
- 'TRAK i.t' Vehicle Data Recorder — for
critical vehicle and driver performance recording
- Wider and stronger ATOS 80 steel frame, optimised
for load and stress distribution
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Medium commercial vehicles
Tata Motors' MCV range is No. 2 in the South
African market and Tata Zambia is the leader in
the medium commercial vehicles (MCV) segment.
The Tata range of MCVs is available at all Tata
Automobile Corporation (SA) dealerships.
Models include:
- SFC 407 TURBO
- LPT 709E TURBO
- LPT 713S
- LPT 509
- LPT 1615
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Buses
Tata Motors buses are marketed and sold in a number
of African geographies including Zambia, South
Africa, Ghana and Mozambique. Tata Africa also
assembles a 18-seater bus called Tata Ubuntu.
Models include:
- Tata LP 713S
- Tata LP 713S
- LPO 1316
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Materials
and engineering
Tata Africa has a large railway wagon and steel
fabrication facility in Mozambique. Engineering
activities by companies like Tata De Moçambique
Lda and Cometal SARL include bus-body building
and assembly of vehicles, fabrication processes
like the manufacture of pot shells for aluminium
smelters, tanks for petroleum companies, grain
silos, and radial and modular gates for irrigation
systems. Other activities include infrastructure
projects where metal fabrication is required,
such as gates for canal systems and tanks for
petroleum companies.
A ferro-chrome project is
to be set up by Tata Steel (India) in Richards
Bay. The project is expected to cost Rand 650
million (Rs 460 crore) with a capacity of 120,000-tonne
per annum.
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Hospitality
Tata Africa manages a five-star
hotel – Taj Pamodzi – in Zambia. A 193-key
hotel, some of the highlights of the hotel include
spacious deluxe and executive rooms with mini-bars
and balconies attached, three restaurants –
the Jacaranda Coffee Shop, Steak 'n' Grills and
the Marula Bar – fitness centres, sports facilities,
and a spa. The hotel also offers exceptional business
facilities with a business centre, high-speed internet
connectivity and secretarial services. |
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Warehousing
and marketing
Tata Africa is engaged in the warehousing and
marketing of company products and those of other
reputed manufacturers. In general trading it deals
with products such as bicycles, steel, tyres,
water-treatment chemicals, pipes, roofing, steel
sheets, electrical supplies, school furniture
and miscellaneous projects.
Given the importance of mining in Africa, some
companies like Tata Ghana are engaged in supplying
mining parts and consumables. These include valves,
bearings, rubber linings, graphite electrodes
(used in cobalt processing) and seals.
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IT
and communication
Consilience Technologies, a joint venture between
Tata Africa Holdings and J&J, a local group,
offers information technology services and solutions
to the South African IT industry. Tata Africa also
runs SNO, the second fixed line operator in South
Africa, which provides fixed-line national and international
voice, data and other value-added services such
as private leased circuits, IP virtual private networks,
and national and international leased lines.
With a firm grip on the international
data bandwidth space, the company is looking forward
to further growth in the services sector, including
ITES in South Africa.
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| Tata Africa
goods and services are globally competitive, not
only in terms of price but also in quality, delivery
times and value for money. Today, the company has
succeeded in creating brand awareness and confidence
among its customers and business associates. |
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