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What prompted the choice of this location
for the first Taj property in the region?
Thats an interesting story. The foundation of this
hotel is actually made up of two old bank buildings, which
had been vacant since 1999. Eurocape, our joint venture
partners, acquired this heritage property in 2001. Over
three hundred years ago, this locality was where the city
of Cape Town was founded. So, historically, it is the most
significant part of the citys past and it seemed the
most appropriate location, with the right historical buildings,
for a Taj luxury hotel.
What brought Eurocape and Tata Africa together?
Eurocape was looking for a partner who was well versed with
the operating of luxury properties and who would be sympathetic
to the historical background of the property. With its 100-year-old
history and the numerous heritage buildings that many of
its hotels are housed in, Taj hotels was the perfect match.
Eurocape, Tata Africa and Taj hotels have set up a joint
venture, with Eurocape owning 50 per cent and Tata Africa
and Taj owning 25 per cent each. We have a board with four
representatives, one each from Taj and Tata Africa and two
from Eurocape.
How are you positioning this hotel, as a business hotel
or as a luxury hotel?
Luxury, for the simple reason that Cape Town isnt
a business destination like Johannesburg. Business travellers
do come to Cape Town, but it is a leisure destination first
and foremost. We are a luxury city hotel that appeals to
companies, for sure, because we are in a city area that
has businesses and the government. But we are also a hotel
that a leisure visitor would want to stay in because they
can explore all the historical places, get a grand view
of the Table Mountain right from their room, and stay in
a nice and happy environment.
The property is a culmination of the beauty and history
of Cape Town. We are telling people that Taj Cape Town represents
the real spirit of the old city with Cape Town's cultural
heart within steps of the hotel. We are confident that Taj
Cape Town will become the grande dame of Cape Town.
How does Taj Cape Town capture the cultural heritage
of the city?
The cultural landscape of Cape Town is made of multiple
influences. From the Dutch East India Company, to the British,
to the Boers a potpourri of customs, arts and artistic
legacies has given the city a cosmopolitan flavour. Our
property will try and be true to this mixed heritage of
Cape Town.
When did work on the project begin?
Around 200506. It took a year to get the final designs
and architectural challenges sorted out. It was not easy
to convert a bank into a hotel, as we were not allowed to
touch or change the heritage facades or many of the internal
spaces, including the columns in the lobby. Eventually,
work began around the end of 2007. It took over two years
for all the renovations, and the hotel was ready by the
beginning of March this year.
What are some of the challenges of running this hotel?
The main challenge is to maintain the high standards of
service expected from a Taj hotel and to do it consistently.
Whether it is Sunday night 10 oclock or Tuesday at
lunch time, we have to ensure the same high level of luxury
service because that is what we will be measured on; that
is what will make our guests come back to us time after
time. We are also conscious about building awareness about
the Tata brand and the legacy of excellence that Taj hotels
is associated with.
How did you go about recruiting employees for the hotel?
We have about 280 people on our staff. In keeping with the
local laws and the Tata groups policy, we have recruited
our key employees locally. We do have a small group of people
with relevant Taj backgrounds and past experience to guide
us through the entire process, but 95 per cent of our staff
is local.
Whats your vision for Taj Cape Town?
I would like it to become a really important part of the
Capetonian mindset. I want this to be the chosen spot for
people to have tea, the place they go for their grandmothers
birthday, the place they recommend to a client or somebody
coming from overseas. I think this is achievable in a two-
to three-year period. In the same vein, I want to make this
hotel be counted as more than a luxury property in Cape
Town; I want it to be recognised as the best hotel in Africa
one day.
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