Tata Automobile Corporation SA was set up as a subsidiary of Tata Africa Holdings to market and distribute Tata vehicles (passenger cars and medium and heavy commercial vehicles) in South Africa.

Tata vehicles were introduced in the African market in 1977, when Tata Zambia began importing and marketing commercial vehicles from Tata Motors in India. Since then, Tata vehicles have come to be recognised for their utility, quality and comfort. The company has set up a network of over 35 full dealers and nine service dealers to cater to the growing demand.

The original 713 remains one of the company's mainstay products and has been joined by an improved 2-tonner, the 407. The range of vehicles includes the 709 3-tonne, LPTA 713 4x4 and 1518 8-tonne truck. The company also assembles 18-and 32-seater Tata Ubuntu buses and markets the Tata Novus range of tippers and trailers.